Science For Ubuntu
Science for Ubuntu is a Science communications company that believes it has a key role to play in the development and promotion of Science, Technology, Engineering, Mathematics and Innovation (STEMI) literacy, understanding and engagement in South Africa, Africa and the world. We aim to do this through STEMI Communication and its different branches through excellent service provision individually as a company, through partnerships with various institutions, different media, and various other outlets to be of service to our clients and society at large.
The name Science for Ubuntu encompasses what we hope to achieve - Humanizing Science. The word ‘Ubuntu’ is an ethical philosophical concept that originated in the Southern Africa region. It is derived from an Nguni word meaning “the quality of being human”. The word manifest itself through human acts and includes essential human virtues such as compassion, respect, altruism and humanity. These are the virtue that our company strives for through our everyday operations to humanize Science and make it humanizing.
We are a team of well-trained Science, Communication, Science Communication, Art, Media and linguistic experts and professionals. We dedicate our excellent skills, talents and passion in service to the promotion and development of STEM literacy through STEM communication - with a comprehensive understanding of socio-economic, geopolitical, and educational challenges that characterise our society - for the development & betterment of society.
Mission & Vision
To organize all sectors of society to use the skills, talents, passion, qualifications, enthusiasm, etc. to rally behind developing and promoting the public understanding of Science, Technology, Engineering, Mathematics and Innovation (STEMI) to solve socio-economic challenges around the world.
To develop and promote Science, Technology, Engineering, Mathematics and Innovation (STEMI) as a conscious lifestyle for daily societal participation through Communication, Education and Engagement.
To be a dynamic social enterprise that promotes STEMI to be a multilingual, multicultural, multi-generational and international phenomena understood and used by all to solve socio-economic challenges, for the benefit and betterment of humanity.
PRODUCTS AND SERVICES
1. Journalism (Online and Print)
STEMI communication refers to the use of appropriate skills, media, activities and dialogue to stimulate and produce awareness about Science, interest, and understanding of and about Science.
The newspaper we produce is unique in that it is 100% STEMI content (with the exception of adverts and advertorials) in English with a general global focus and a concerted efforts innovations that address immediate problems in the livelihood of communities and their people. It houses articles on issues like health, education, climate change and global warming, African science history and culture, innovations, opinions, global Science news, etc. On the site, these article are complemented in other African indigenous langauges. The newsletter provides services such as coverage, profiling of individuals and organizations that are change-markers in STEMI, innovative products and services.
2. Content production and translation
These services involve using our resources to (1) produce new content, and (2) translate our client’s original text from complex ‘Science language’ with technical jargon to simple and comprehensible spoken language without the confusing jargon while maintaining the scientific accuracy and context (STEM-accurate) of the original source text. We also translate from ‘complex Science language’ to isiXhosa, isiZulu, Setswana, Sepedi, Sesotho and Xitsonga. This ensures that the produced content is understood by a large number of various stakeholders/audience (general public, funders, fellow Scientists, policy makers, other professionals, etc.). In this section of services, the content produced and translated is given to the client to present to their targeted audience through a medium of their choice.
3. STEMI Engagement
This refers to events, activities and/or interactions characterised by a teaching and learning relationship using dialogue and other interactive means. When a client/partner cannot effectively and efficiently engage their audience, clients, stakeholders, etc. we step in as the third capable party to bridge the communication gap. We interact, liaise and/or present understandable and ‘community-friendly’ STEM content to the client’s audience on their behalf. We do this through various acts and methods with the intentions of successfully fulfilling the aims and objectives of the project to which our services are solicited. Such engagement activities include but are not limited to project descriptions to communities, community (engagement) meetings, presentations to non-scientist funders, school visits for career guidance, etc.
3. STEMI Education
In rural and township public schools, marks in STEM related subjects are low for most learners. Sci4Ubuntu tackles this challenge and aims to eradicate it by rendering affordable tutoring services on weekends and extra classes during school holidays.
With such services in the field of STEMI, we are introducing, promoting and advancing in South Africa and the world, a phenomenon that is innovative, inclusive, liberating and has the potential of changing the plight of our communities.
Norms and standards of the content
The services we offer are effective and efficient and thus satisfying to and for the client. The produced content has to meet the “4Cs” criteria for it to meet Sci4Ubuntu standards. The “4Cs” criteria consists of Clarity, Concision, Completeness and Credibility and is described as follows.
1. Clear - The content is clear of technical jargon, generally accepted and unambiguous words and sentences must be used.
2. Concise - The content does not include information or reference to other projects or non-related information (Not even something that is related to the project) but explains all that is necessary.
3. Complete - The content must contains everything that includes the project or concerns it and ensure that it covers every typical aspect required for the reader to understand its context without having questions directly related to the contents of the project. We make it complete but concise.
4. Credible - The usage of relevant and up-to-date information that supports the idea.